#WFH in Montreal // Kathy Acimovic
In a truly unprecedented moment in history, most of the world is having a similar experience in that they are confronted with the social restrictions caused by the COVID-19 pandemic. Kathy Acimovic, a Montreal-based creative strategist, had been working from home for a few months pre-COVID, but previously spent most of her professional life in the confines of a typical office.
The separation of home and work life, despite having access to all kinds of communication technology that can sometimes blur the boundaries, is something to be relished. For Kathy, there is indeed something sacrosanct about the routine of leaving home and physically going to work; in leaving one space for another, you can assume a different role at work. Conflating a home persona and an office persona come with its challenges on how to balance the expectations and needs of both aspects of her life.
Now that video conferencing is the only option for collaboration, she realizes the benefits of being well-lit and having a better background to look better on these calls. Looking at herrself on screen with others for that long nudges Kathy to improve her conferencing game. She is considering shifting her work space so that it can double as a video conferencing studio. Good light and a better background are now the new checkpoints for optimizing confidence and clarity on these calls.